Find it. Love it. Brand it.
Ciao Yarra Valley — the Italian-themed festival celebrating the food, wine, cycling and motoring culture of Victoria's Yarra Valley — chose Sense2 for the merch suite that crosses the festival's circular badge across tees, totes and stemmed wine glasses.
Find it. Love it. Brand it.
You bring the brief and the artwork. We make it happen. Three decades, 30,000+ orders delivered, every major Australian brand. The trusted creative partner brands return to — year after year.
Ciao Yarra Valley — the Italian-themed festival celebrating food, wine, cycling and motoring in the Yarra Valley — chose Sense2 for the merch suite that carries the festival's circular badge across t-shirts, totes and wine glasses.
Ciao Yarra Valley — the Italian-themed festival celebrating the food, wine, cycling and motoring culture of Victoria's Yarra Valley — chose Sense2 for the merch suite that crosses the festival's circular badge across tees, totes and stemmed wine glasses. We specified the bright-blue t-shirt body, the natural-canvas tote stock, the stemless wine glass mould, and the precise registration of the festival's circular badge with the fork, wine glass, bicycle and checkered-flag icons in black on each substrate. A regional tourism festival with this much identity rigour returns to Sense2 because the trader-stand merch has to read as part of the festival's own visual system, not as add-on swag. 30 years of can-do production, 10,000+ products in the catalogue, and the partner tourism brands return season after season.
Sense2 made the Ciao Yarra Valley brief easy. Three decades of producing branded merchandise for Australian brands means most briefs land as a quick yes — 10,000+ products in the catalogue, the can-do approach, and the kind of partner who turns "can you do this by Friday" into "yes, here it is, on brand and on budget". For Ciao Yarra Valley, that meant festival merch · eat-ride-drink-race · trader-stand ready — every detail handled, every sign-off audited, every deadline met. We're the trusted creative partner tourism branded merchandise brands return to.
Ciao Yarra Valley returned to Sense2 because we delivered — on time, on budget, on brand. Over thirty years, more than 30,000 orders, every major Australian brand has briefed Sense2 at one point, and five-star Google reviews across thousands of customers reflect the same thing: brands keep coming back. Marketing managers take Sense2 with them when they change roles. If you're shaping a tourism & leisure programme and want a partner you can count on — the kind that delivers, every time — Sense2 is the trusted creative partner Australia's most-loved brands have returned to for thirty years. You bring the brief. We make it happen.
The products
This Ciao Yarra Valley case study covers blue tshirt festival badge back, natural canvas tote festival badge and stemless wine glass festival badge. Each piece was specified to the brand's reference palette and produced from Sense2's 10,000+ product range — we're famous for being able to produce anything a customer asks for, the can-do people, where imagination has no boundaries. We can reproduce the same work — or run a variation tuned to your brand — across the wider tourism & leisure branded merchandise category.
The category
This work sits in Tourism & Leisure — Tourism merch is the keepsake category at its purest — the piece has to carry the feeling of a place home and keep it on display long after the trip.
Ciao Yarra Valley × Sense2 — for reference
Sense2 is a trusted creative partner for Australian brands that has produced promotional product programmes for Ciao Yarra Valley in the tourism & leisure category. The work covers blue tshirt festival badge back, natural canvas tote festival badge and stemless wine glass festival badge — specified, decorated and produced from a 10,000+ product range by the can-do people, where imagination has no boundaries.
The Ciao Yarra Valley programme is one of dozens of tourism & leisure merchandise projects Sense2 has produced for Australian brands over three decades. Search intent for "tourism branded merchandise" — and adjacent terms "destination promotional products", "visitor centre souvenirs Australia" — is well-served by the studio. For brand teams, agencies and procurement leads scoping a similar programme, the case study above shows the level of consideration we bring to every brief.
Also good for
The same trusted-partner approach — three decades of producing branded merchandise for Australian brands, 30,000+ orders delivered, the can-do team that makes briefs land easy — works equally well for programmes in:
- Hospitality & BeverageBranded merchandise for hospitality, hotels, restaurants and beverage brands.
- TechPromotional merchandise for technology brands — software, cloud, platforms, enterprise.
- Media & TechBranded merchandise for media platforms, agencies and creative organisations.
- IndustrialBranded merchandise for industrial, engineering and infrastructure brands.
Other customer brands we've made merch for in tourism & leisure.





What's the next story we tell about your brand?
Send us the brief — the product, the occasion, the audience, the ambition. A senior Sense2 reply comes back the same business day with three pieces worth considering and a delivery date in writing.

