Brand crush
Identity by @branding.board
Branding for @barnesnaturals, an Australian wellness brand known for its premium Manuka honey products. by @ashbrennan Submit your work for a chance to be featured #brandingboard
More moments worth a look.
The hyper-saturated cyan against the massive, soft-focus taupe background forces your eye to rest in exactly one spot. It proves that when you give a single, vibrant asset enough empty space to breathe, you don't need complicated graphics to hold attention.
Establishing market authority often means knowing what to leave out. Committing to a singular, immersive macro-texture while reducing the logo to a quietly spaced wordmark builds premium positioning before the audience processes a single rational claim.
Thick white stitching bounds the blue fill, sitting proud off a heavy navy weave. They have not just applied a logo; they have built a tiny, tactile sculpture on the fabric that catches the light and casts its own shadow.
Ask Findie for a quick conversation, or hand the brief to Susan and the team. Either works.
