Brand crush
Identity by @branding.board
Branding for @barnesnaturals, an Australian wellness brand known for its premium Manuka honey products. by @ashbrennan Submit your work for a chance to be featured #brandingboard
More moments worth a look.
Look at the deep, undulating shadows across that slate surface. The visual weight here comes entirely from the physical texture, letting the actual branding step back into a single, quiet tone with generous kerning.
The surface tension of water droplets clinging to the ribbed black cap and brushed metallic tube forces a visual bridge to the organic leaf above it. Generous negative space around that fine-serif wordmark lets the raw material and moisture do all the talking.
They have let the typography and the texture do all the heavy lifting. The soft serif wordmark and the tonal monogram on a textured canvas-like stock communicate restraint without needing metallic foil or loud contrast.
Ask Findie for a quick conversation, or hand the brief to Susan and the team. Either works.
