Brand crush
Identity by @natgeo
Feel and brand.emotions and colours engage instantly. We cant stop looking.
#sense2lovesbranding #promotionalproductsaustralia #brandedmerchaustralia #corporategiftsaustralia #australianbrandidentity #brandcrushoftheweek #stopandbrand #storiesmakebrands
More moments worth a look.
Stripping away the packaging to lay a quiet, generously tracked wordmark directly over a hyper-textured macro shot is a deliberate trust play. It signals absolute confidence in the raw material, forcing the viewer's brain to process the sensory weight of the product before it even registers the brand name.
Inspired by the natural environment where the Cosmos flower grows, the identity was built through carefully selected elements symbolizing love, beauty, calmness, and warmth, from birds and flowers to soft organic details that create a peaceful visual experience. Known as the chocolate flower, Cosmos was designed as a premium chocolate brand offering floral-shaped chocolates and marshmallows through an elegant and emotionally rich visual world. The result is a refined identity that blends nature, sophistication, and emotion into a memorable brand experience.
Single-colour flexo print on a bleached kraft stock proves you do not need a four-colour process to hold attention. They have used the sheer scale of the vertical block typography to turn a standard takeaway vessel into a walking billboard, while the matte terracotta ink grounds it in a tactile warmth.
Ask Findie for a quick conversation, or hand the brief to Susan and the team. Either works.
