Brand crush
Identity by @branding.board
Branding for @barnesnaturals, an Australian wellness brand known for its premium Manuka honey products. by @ashbrennan Submit your work for a chance to be featured #brandingboard
More moments worth a look.
The way those raw, translucent strokes catch the sunlight against the blue sky creates a sense of weightless texture. Pairing a high-impact, tactile visual with a quiet, generously spaced serif wordmark means the brand feels both grounded and entirely unrestricted.
The density of those thousands of dark, individual specks against the diffused grey-blue sky creates a macro silhouette without a single hard border. They built a massive, readable shape entirely out of dynamic clustering and negative space rather than solid ink.
Notice the deep shadows cutting across the sunlit crests of the grass. Relying on organic texture and natural light rather than heavy ink floods gives a surface an inherent, quiet weight.
Ask Findie for a quick conversation, or hand the brief to Susan and the team. Either works.
