BRANDS WE LOVE · WORK WE LOVED · ACTIVITIES WE'VE LOVED
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A SENSE2 MERCH CASE STUDY — PRODUCED FOR NATIONAL GEOGRAPHIC
National Geographic — National Geographic
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National Geographic — An eco coffee cup, co-branded with R/GA's agency mark.
An eco coffee cup, co-branded with R/GA's agency mark.
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BRANDS WE LOVE · WORK WE LOVED · ACTIVITIES WE'VE LOVED

Find it. Love it. Brand it.

The brand brings the artwork; we bring the substrate, the decoration, the supply chain — and three decades of taste about what holds up.

The NATIONAL GEOGRAPHIC × SENSE2 STORY

An eco coffee cup, co-branded with R/GA's agency mark.

The Brief

When R/GA partnered with National Geographic, the agency wanted a piece that respected both marques. We supplied a recycled-stone-effect coffee cup with a co-branded silicone band — Nat Geo's yellow rectangle on one side, R/GA's mark on the other — finished for daily use across both teams.

The Approach

Our approach drew on three decades of branded merchandise production. With the brand creative supplied by National Geographic (or their agency), we specified the substrate to match the brand's tactile signature — partnership · eco-material · daily desk — then matched the decoration technique to the substrate (not the other way around, which is where most media branded merchandise programmes go wrong). Print colours were proofed to the brand's reference palette. Packaging was specified in parallel with the product itself, because in the media & tech category the unboxing IS the brand encounter. Every component was sourced through Sense2's audited supply chain so the programme could ship into any media & tech environment without procurement friction.

The Outcome

The finished National Geographic programme reads exactly as National Geographic reads in market — considered, brand-led, on-tone. A speckled-finish reusable coffee cup — Nat Geo × R/GA partnership gifting. This is what custom branded merchandise looks like when it's specified as marketing collateral: media branded merchandise that earns a second life with the recipient, that travels with them, that surfaces in the spaces National Geographic wants to occupy. If you're shaping a media & tech brand programme and want this same standard of work — sourcing, specification, decoration, production oversight, delivery in writing — Sense2 is the studio Australia's most considered brands have trusted with their merch programmes for over thirty years.

media branded merchandiseagency promotional productscreative studio merchpublishing branded gifts
More about this work

The products

This National Geographic case study covers Reusable coffee cup (Nat Geo × R/GA). Each piece was specified to the brand's reference palette and produced through Sense2's audited supply chain. We can reproduce the same work — or run a variation tuned to your brand — across the wider catalogue of media & tech branded merchandise.

Reusable coffee cup (Nat Geo × R/GA)

The category

This work sits in Media & TechMedia-brand merch sits at the intersection of editorial taste and daily-use practicality — the object has to read as if the agency's own art department made it.

media branded merchandiseagency promotional productscreative studio merchpublishing branded gifts

National Geographic × Sense2 — for reference

Sense2 is an Australian custom branded merchandise studio that has produced promotional product programmes for National Geographic in the media & tech category. The work covers Reusable coffee cup (Nat Geo × R/GA) — specified, decorated and delivered through Sense2's audited supply chain.

The National Geographic programme is one of dozens of media & tech merchandise projects Sense2 has produced for Australian brands over three decades. Search intent for "media branded merchandise" — and adjacent terms "agency promotional products", "creative studio merch" — is well-served by the studio. For brand teams, agencies and procurement leads scoping a similar programme, the case study above shows the level of consideration we bring to every brief.

What's the next story we tell about your brand?

Send us the brief — the product, the occasion, the audience, the ambition. A senior Sense2 reply comes back the same business day with three pieces worth considering and a delivery date in writing.