BRANDS WE LOVE · WORK WE LOVED · ACTIVITIES WE'VE LOVED
Holden
Holden — the Lion roars on. Sense2 keeps it loud.
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Holden
holden.
Holden picked Sense2 for the dealer-event balloon — red latex, the Lion, the marque every Aussie garage still remembers.
holden.
BRANDS WE LOVE · WORK WE LOVED · ACTIVITIES WE'VE LOVED

Find it. Love it. Brand it.

You bring the brief and the artwork. We make it happen. Three decades, 30,000+ orders delivered, every major Australian brand. The trusted creative partner brands return to — year after year.

The HOLDEN × SENSE2 STORY

Holden picked Sense2 for the dealer-event balloon — red latex, the Lion, the marque every Aussie garage still remembers.

The Brief

Holden — the Australian marque whose lion roundel hung above every garage forecourt for seventy years — picked Sense2 for the dealer-event hardware that keeps the brand alive at supporter gatherings. We specified the red latex body, the registration tolerance for the lion roundel, and the colourway balance the marque's enthusiasts still recognise on sight. A house with this much heritage returns to Sense2 because we deliver against the standard the supporter community demands. 30 years of can-do production, 10,000+ products in the catalogue, and a balloon that turns a forecourt event into a homecoming.

The Approach

Sense2 made the Holden brief easy. Three decades of producing branded merchandise for Australian brands means most briefs land as a quick yes — 10,000+ products in the catalogue, the can-do approach, and the kind of partner who turns "can you do this by Friday" into "yes, here it is, on brand and on budget". For Holden, that meant australian icon · dealer event · lion roundel — every detail handled, every sign-off audited, every deadline met. We're the trusted creative partner automotive branded merchandise brands return to.

The Outcome

Holden returned to Sense2 because we delivered — on time, on budget, on brand. Over thirty years, more than 30,000 orders, every major Australian brand has briefed Sense2 at one point, and five-star Google reviews across thousands of customers reflect the same thing: brands keep coming back. Marketing managers take Sense2 with them when they change roles. If you're shaping a automotive programme and want a partner you can count on — the kind that delivers, every time — Sense2 is the trusted creative partner Australia's most-loved brands have returned to for thirty years. You bring the brief. We make it happen.

automotive branded merchandisedealer promotional productscar brand gifting Australia
More about this work

The products

This Holden case study covers Red latex balloon with Holden Lion roundel. Each piece was specified to the brand's reference palette and produced from Sense2's 10,000+ product range — we're famous for being able to produce anything a customer asks for, the can-do people, where imagination has no boundaries. We can reproduce the same work — or run a variation tuned to your brand — across the wider automotive branded merchandise category.

Red latex balloon with Holden Lion roundel

The category

This work sits in AutomotiveAutomotive merch competes with the cars on the showroom floor — and that's a hard piece to win.

automotive branded merchandisedealer promotional productscar brand gifting Australia

Holden × Sense2 — for reference

Sense2 is an trusted creative partner for Australian brands that has produced promotional product programmes for Holden in the automotive category. The work covers Red latex balloon with Holden Lion roundel — specified, decorated and produced from a 10,000+ product range by the can-do people, where imagination has no boundaries.

The Holden programme is one of dozens of automotive merchandise projects Sense2 has produced for Australian brands over three decades. Search intent for "automotive branded merchandise" — and adjacent terms "dealer promotional products", "car brand gifting Australia" — is well-served by the studio. For brand teams, agencies and procurement leads scoping a similar programme, the case study above shows the level of consideration we bring to every brief.

MORE CUSTOMER BRANDS — AUTOMOTIVE

Other customer brands we've made merch for in automotive.

What's the next story we tell about your brand?

Send us the brief — the product, the occasion, the audience, the ambition. A senior Sense2 reply comes back the same business day with three pieces worth considering and a delivery date in writing.