Brand crush
@ten.10.design
#edge-wrapped-typographybrutalist typography, matte crimson, uncoated geometry
A full-bleed flood print on uncoated board changes a standard box into an architectural object. The cleverness here is letting the typography break across the 3D folds of the packaging, so the brand reads as a bold graphic pattern from one angle and a billboard from another.
The portable idea
When you design for a box or a bag, stop treating it like a flat piece of paper. Wrap your typography right over the folds and gussets. It turns a standard container into a sculptural object that photographs brilliantly from any angle.
spotted via @ten.10.design
