


Brand crush
@ten.10.design
[ Naming + Branding Project ] NOLI — CDMX (Mexico)
Logo / Identidad / Colores / Tipografías / Texturas / Patterns
Prossimamente en Chicago 113, Esq Av. del Parque, Nápoles📍



Brand crush
[ Naming + Branding Project ] NOLI — CDMX (Mexico)
Logo / Identidad / Colores / Tipografías / Texturas / Patterns
Prossimamente en Chicago 113, Esq Av. del Parque, Nápoles📍
More moments worth a look.

The crisp white border of the Pantone card casts a subtle drop shadow against a flooded red surface, anchoring the organic mess of strawberry seeds and water droplets. They tied their exact brand red to a visceral, physical object, turning a clinical colour code into a sensory cue.

They bypassed a standard logo placement and instead wrapped the bag in a linocut-style mural of the brand's daily life. Paired with rough green kraft stock and a single black ink, it makes a disposable item feel like a handmade edition.

Treating a label as a canvas for fine art rather than a billboard for a logo positions the product as a premium, small-batch collectible. The strategic use of gold foil over monochrome surrealist illustration dictates the visual hierarchy, drawing the eye straight to the narrative core of the design.
Ask Findie for a quick conversation, or hand the brief to Susan and the team. Either works.