All inspirations

▶ motion

Brand crush

@allianz

#literal-framing-devicetactile framing, live action, quiet observation

They hand you a physical lens to look through, turning the real world into the content. The arc moves from a static polaroid frame to a live-action window, making the point that the brand covers the living moment, not just the memory of it.

The portable idea

Instead of printing your campaign message on a flat surface, give them a frame to hold up to the world. It shifts the brand from being the subject of the story to being the lens the story is viewed through. When people start taking their own photos through your frame, the campaign generates its own momentum.

spotted via @allianz

Steal this for your brand world

Findie's translation of the move above into specific Sense2 products by industry. Pick the row that fits your brief — pricing is per piece at minimum order quantity.

For arts culture
Give the crowd a lens, and they will do the capturing for you.
die-cut the centre so the magnet frames their own ticket stubs or polaroids on the fridge at home.turns the attendees' actual vision into a tinted, branded filter for the afternoon.
For real estate
Framing the future view is stronger than describing it.
a transparent vessel for settlement documents, making the physical paperwork the visible artwork.print a heavy graphic border on every page so the client's own floorplan sketches become the focal point.
For education
Let them see themselves on campus before they even enroll.
features a clear window that perfectly frames the student's own transit or campus ID card.the double-walled glass acts as a transparent, framing lens for the campus coffee.
For hospitality
The food is the art, your table setting is just the gallery wall.
use a thick, custom-coloured border to frame the plate, turning the chef's work into a framed picture.a crystal-clear vessel that frames the venue's sunset lighting when held up to the view.

Three more from the studio

More moments worth a look.

Want something like these?

Ask Findie for a quick conversation, or hand the brief to Susan and the team. Either works.

Ask Findie Brief our team