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Brand crush

@cliniqueitalia

#deadpan-scale-shiftsurreal hyper-local pink realism

Watch how they place an intimate, bathroom-cabinet object right in the middle of a historic public commute. The friction between the hyper-local setting and the absurd scale forces the brain to pause and figure out what is real.

The portable idea

You take the thing people usually keep hidden in a drawer and force it into the public square. The trick here is the absolute realism of the environment against the absurdity of the object. When you drop a private ritual into a local commute, the friction does the heavy lifting for you.

spotted via @cliniqueitalia

Steal this for your brand world

Findie's translation of the move above into specific Sense2 products by industry. Pick the row that fits your brief — pricing is per piece at minimum order quantity.

For retail
A quiet launch gets loud when you mess with the dimensions.
captures the precise silhouette of your hero product in an oversized, reflective finish gives you that immediate physical disruption in a space without needing a heavy build
For food bev
Playing with scale works in both directions.
turns a daily consumable into a permanent, tactile desk object reinforces the brand's core silhouette every time a drink is opened
For beauty
The shape of your product is an asset worth repeating.
allows you to mold your exact product silhouette into a functional wellness tool carries the campaign's visual identity straight into the recipient's evening routine

Three more from the studio

More moments worth a look.

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