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Brand crush

@auspicious_art1

#oversized-soft-disruptionsurreal urban softness, hyper-colour, deliberate absurdity

The joke here is the contrast between the severe, grey architecture and the unapologetic absurdity of massive neon fluff. They didn't just add colour to the space; they changed the texture of the sky.

The portable idea

When your audience expects another straight line or a serious corporate gesture, hand them something soft and entirely out of scale. The contrast does the heavy lifting. You let the environment be the straight man so the object can be the punchline.

spotted via @auspicious_art1

Steal this for your brand world

Findie's translation of the move above into specific Sense2 products by industry. Pick the row that fits your brief — pricing is per piece at minimum order quantity.

For real estate
The rigid architecture plays the straight man.
A hyper-tactile, brightly coloured plush cushion creates immediate visual friction against a minimalist glass office.A massive pop of custom colour against a grey skyline when opened on the street below.
For agency
Give them something that refuses to sit neatly in a filing cabinet.
An oversized, inflatable canvas for serious data points turns a dry report into a studio disruption.The tactile, squishy texture undercuts the seriousness of a heavy strategy presentation.
For arts culture
Change the texture of the crowd, not just the walls.
Die-cut into oversized botanical shapes, these turn the audience into a moving, kinetic installation.Unfolds to create a massive, soft block of colour on the gallery lawn, interrupting the concrete.

Three more from the studio

More moments worth a look.

Want something like these?

Ask Findie for a quick conversation, or hand the brief to Susan and the team. Either works.

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