The playbooks, buying guides
and trend reports we actually use.
Three decades sourcing promotional products, corporate gifts and branded merchandise for Australian brands has taught us what makes a campaign land — the objects that earn a second life, the procurement tricks that save a week, the eco claims worth making. These are the frameworks, buying guides and trend reports we share with the marketing, procurement and events teams who want to brief better, spend smarter, and ship work worth keeping.
Eight Australian campaigns and the promotional pieces that became keepsakes
Eight named-brand pieces from fifteen years of Sense2 production — Google blinking pins, Nike sneaker USBs, Mercedes-Benz luggage tags, BMW co-branded pens, Sony beach towels, Tiffany glass bottles, Telstra activations, Westpac fortune cookies. The brief, the spec, the keepsake.
How to brief a promotional products agency (and get work back you actually love)
A seven-question brief template used by Sense2's senior account managers to de-risk merchandise campaigns for marketing, events and procurement teams.
2026 corporate gifting trends in Australia: what's actually landing
Signals from 13,000+ orders processed this year — what Australian brands are buying, why, and the three shifts we're betting on for the second half.
The complete guide to eco-friendly promotional products (Australia, 2026)
Recycled, reusable, certified — cutting through greenwash in branded merchandise. Materials to trust, certifications that matter, and the suppliers delivering them at scale.
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